Fray

Philosophy

Lucia Pasin opened her tailored shirts lab in Bologna in 1962, founding the brand Fray.

The company moved its headquarters to Reno, bringing with it the heritage of traditional craftsmanship and stylistic content.

The hand-made finishing enhance the work of skilled craftsmen; designs are made of a wide choice of fabrics and cottons, declined in rich and gentle chromatic kaleidoscope, with classic patterns, delicate fantasies and Australian mother of pearl buttons.

Each piece is entirely customizable in the smallest detail.

Sides, sleeves, collars and cuffs are individually hand-cut on paper patterns, in order to create a flawless result, so each element is produced ensuring the continuity of design.

The sleeves’ junction, hand tacked, allows to create a variable-width seam, extra comfortable; then collar and cuffs are applied and also customizable

© Images copyright: Fray and rightful owners.

Boutiques Fray

Places

Typology

Degand Tailleur

La Maison Degand has been for 30 years a point of reference for menswear. It is located in Avenue Louise, one of the most beautiful Brussels’ streets, the perfect place for elegant and refined shopping experience. Quality and service, research and beauty, passion and uniqueness; th [...]

Ingenito

Ingenito offers clothing footwear and accessories in a chic store located in Bologna, Via Mazzini, under the oldest arcades of the city, close to Porta Maggiore. At the beginning the store offered tailor-made creations and gradually it proposed the best prêt-à-porter collections, [...]

Kingly

Kingly is a historic classic clothing boutique for men located in Via del Corso a stone's throw away from Piazza del Popolo in the heart of Rome. A lounge of masculine elegance that for three generations has welcomed its customers with passion and competence for the choice of [...]

Michele Inzerillo

Michele Inzerillo

Michele Inzerillo boutique is a reference point for elegant and refined men, who appreciate quality fabrics and refined details. The careful selection of fabrics and colours, cut’s precision, the attention on precious tailor seams characterize Inzerillo items, mixing traditional features and [...]

Oger Amsterdam

Oger Amsterdam is the main and larger boutique of Oger Group, founded in 1989 in Amsterdam.The store is located in the prestigious PC Hooftstraat, the most important shopping street in Amsterdam. The exclusive and refined interior hosts the best apparel and accessories collection for men which are [...]

Oger Antwerp

The famous Dutch group Oger owns a boutique also in Antwerp, the largest city of Belgium, located at Lange Gasthuisstraat. The two-level multi brand store is a chic frame where you can find the best clothing, accessories and footwear brands for men.

Oger Den Haag

Oger The Hague is located in the majestic Noordeinde, with a stunning view on the Hofvijver and Lower Chamber. This road, featuring very important shopping galleries, bookstores and restaurants, is close to the Noordeinde Royal Palace. Oger The Hague takes care of the modern gentleman who w [...]

Oger Rotterdam

The chic boutique Oger Rotterdam, in Kruiskade, is dedicated to the best collections of clothing, shoes and accessories for men. The three-level cozy store selects the most refined jackets, dresses, shirts and shoes from very important brands such as Herno, Jacob Cohen, Corneliani and Finamor [...]

Russo Capri Uomo

Russo Capri Uomo is a refined boutique located on Capri Island offering clothing, shoes and accessories for elegant men. Together with its siblling Russo Capri Donna and other eleven stores, it is owned by Russo Group, a multibrand boutique chain founded in 1868 by Antonio Russo. Since 1986 o [...]

Barneys New York Fukuoka

Barneys New York in Fukuoka is one of the group’s stores in Japan. The four floors store was inaugurated in 2011, and offers a selection of the best fashion brands for men and women and also jewellery and fragrances.