Philosophy
American Apparel is a U.S. brand of sportswear, underwear for men and women, famous for t-shirts, basic cotton garments and its explicit and provocative adv campaigns.
American Apparel was founded by Canadian Dov Charney in 1997, who created the company became one of the most important sweat pants producers in the United States.
AA presents basic mesh or honeycomb shirts, underwear, any kind of leggings, hoodie sweater, turtlenecks, any colored t-shirt including with sleeves or printed.
American Apparel launched a maternity collection with stretchy spandex garments, ensuring mothers to be the ultimate comfort and style.
The brand opened its first store in Italy in Milan in 2007.
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