Philosophy
Notify is a cool French brand, specializing in high end denim, founded by the creative director Maurice Ohayon in 2003.
Fit research and fabrics, treated with innovative techniques, a great attention to finishing, make Notify one of the most glamourous denim brands.
Notify collaborated with prominent artists and designers such as Ron Arad and Linda Evangelista for the “easy” bag and Stella McCartney for an exclusive capsule collection, featuring cotton skinny fit seamless jeans in three colours and high-waist designs.
Notify also proposes "NFY" Organic, a made in Italy premium denim collection made of organic cotton, versatile and eco-fashion, that combines trendy designs and ethic productions.
Natural washes, coconut buttons and cellulose labels are written with soya-based ink.
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