Philosophy
Genetic Denim is an emerging brand of jeans, founded by the Iranian designer Ali Fatourechi in California.
In 2005 Ali Fatourechi traveled across the United States, looking for the most important criteria needed to get the perfect jeans, trying to figure out what women seek in denim.
He started selling jeans collections for men and women and in 2006 he founded Genetic Denim; jeans are careful studied in the design, focusing on the individual DNA and consumers’ needs.
The constant search for new fabrics and washes, is reflected in the wide variety of products, preferably made in Italy and Japan, for both men and women.
The range of feminine products is wider than the menswear collections: skinny, denim leggings, flared trousers for nostalgic of the 70’s, Capri jeans, classic cigarette trousers.
Not forgetting the wide range of washes, from white to dark denim.
Collections for women also provide long and short skirts, shorts, dresses, tops and jackets, all in denim.
For men, Genetic proposes chinos, cargo, slim jeans and more, in several colours such as beige, gray, classic blue.
The soft fabrics and impeccable fit make these jeans loved by celebrities: Jessica Biel, Shakira and Sienna Miller are just some of the stars who have been photographed with Genetic Denim.
© Images copyright: Genetic Denim and rightful owners.
