Concept
Founded in 2007, Wok is an innovative concept store based in Milan that stands out for its eclectic approach to retail.
The store fosters exhibitions of art, fashion and music.
Each piece is carefully chosen by the founder Federica Zambon and the result is a mix of avant-garde designers from all around the world.
The store curated selection includes luxury and high brands such as Jil Sander, Lemaire, Comme des Garçons, Proenza Schouler, Magliano, Paloma Wool and Nanushka.
During the last seasons the store started to explore the intersection of activewear and fashion introducing new propositions like Nike, New Balance, Patagonia and Converse.
The continuous research of emerging brands and thenumerous events allowed Wok to become an important multibrand landmark both in Milan and in the international scene.
© Images copyright: Wok Store and rightful owners.
