Concept
Since its inception in 1980, Serenella has been on a mission to bring the best in European and American fashion to Boston and Nantucket.
Never afraid of what is next, Serenella has served as an incubator for young talents such as Ann Demeulemeester, Moschino, Romeo Gigli and Dolce & Gabbana.
CDFA designers including Sophie Theallet, Prabal Gurung, Thakoon, Band of Outsiders, Altuzarra and Sara Beltrán of Dezso have all called Serenella home.
Named as one of Elle Magazine’s Top 50 Boutiques in America, the boutique has an international reputation as offering the “best of the best.”
Nestled in the heart of Back Bay on Newbury Street and on Nantucket island, Serenella offers a carefully edited selection of couture, ready-to-wear and accessories, featuring an array of luxury designers, from fashion houses rich with history such as Agnona, Bottega Veneta, Roberto Cavalli, and Calvin Klein Collection to new guard contemporary designers such as Giambattista Valli, Massimo Alba, Myriam Schaefer and Cedric Charlier.
Serenella continues the tradition of world-class designers with today’s freshest faces of fashion such as Marco de Vincenzo, Rosie Assoulin, Mugler and Gabriela Hearst.
Serenella is not just a shopping destination, but a part of the community.
Proud sponsors of Hill House, MSPCA, the Pan Mass Challenge, ARTceter art auction benefiting the AIDS Action Committee and the annual Massachusetts General Hospital for children Storybook Ball.
On island, supporting the Nantucket Cottage Hospital and Walk for Austism & Austism Speaks.
© Images copyright: Serenella Boston and rightful owners.
