Concept
Sour and juicy, with an appealing color and a simple shape.
A lemon embodies its philosophy with its energetic tones and its bright appearance, breaking the rules and glowing in the dark.
Lemon shop is just like this: a straight to the point and easy-going store with a super tasty juice.
Its location in the heart of Lugo, Ravenna, perfectly reflects this irreverent attitude: the clean austerity and the ordered geometries typical of 18thcentury buildings act as a frame to a urban contemporary atmosphere.
Established in 2013 by Marco and Valentina, Lemon shop is the result of their irresistible vocation for cosmopolitanism and sub-cultures.
Lemon is not just a shop but a creativity workshop where clothing becomes a means of self-expression.
A project that want to bring together international streetwear and Italian heritage.
A global view and a strong focus on research is what makes Lemon so different from other stores: fashion and culture are changing fast and they are always there when it comes to new trends.
At Lemon the focus is on the latest international brands for men, keeping an eye on women’s most inspiring accessories and unisex products.
© Images copyright: Lemon Shop and rightful owners.