Concept
San Carlo is a historic clothing name in the city of Turin, where a boutique destined to become an icon of elegance, and an absolute reference point was inaugurated in the central Piazza San Carlo in 1973.
Giorgina Siviero has always been at her helm, a woman, and an entrepreneur who has dedicated her life to fashion, taste, and beauty and who boasts a special bond with the city.
Giorgina constantly chases new visions, new paths, and so after the important partnerships with brands such as Armani, Missoni, Chanel, Gucci, Prada, Fendi and many others, she understands that the world of fashion is changing in representations that are no longer compatible with her taste. So she decided to totally dissociate herself from the big names.
It is from this moment on, that she devoted herself solely to the search for new styles, talents and trends, unpublished products from every corner of the world. Choices rigorously out of the usual paths, leaving out the brands already known in favor of proposals that can not only capture the spirit of the moment but last over time and are not subject to exaggerated alterations of proportions and languages that Giorgina does not accept.
On 12 September 2019 the new location is inaugurated, a unique space located in the courtly courtyard of Palazzo Villa, a historic building between Piazza San Carlo and Via Lagrange.
An architectural project proposed by the architect Jeannot Cerutti, connected through a structure covered with climbing plants, to accompany the visitors to the first floor where there are 500 square meters of lights.
A 360-degree sensory experience in a green oasis in the heart of the city.
On the ground floor of the stables, there are perfumes, essences, jewelry, and accessories, on the first floor, shoes, bags, gifts and home furnishing.
Clothing, art, accessories, books, antique furniture, rugs, and modern antiques, are instead in the adjacent space of Palazzo Villa. A place where sacred and profane are mixed with ease.
San Carlo is not a simple store where to shop, it is a place where people can participate in the presentation of a book, a conference on cinema, art, music, medicine, cooking, listening to a concert, or simply meeting and chatting in a unique and exclusive atmosphere.
Here everything is studied to measure for the individual client and experience, and the unique human relationships are the result of a decades-long professional adventure, a context in which digital can never compete.
© Images copyright: San Carlo Dal 1973 and rightful owners.
